Today I’m going to indulge in a little promotion. Not self-promotion, mind; that stuff makes my skin crawl.

As other blog posts have mentioned, I have some issues with advertising writing; but in communications, that’s a large part of what I do. Here’s the good side, though. There are some causes, organizations, and topics that I could ramble on about endlessly, vociferously, exuberantly, and never feel like I’m misusing language or people’s attention. (exempli gratia: I mentioned the Co-operating for Fair Trade campaign a while ago, but I wish I could mention it every day)

Today, I’d like to share my current favourite website:

I found out about 1% for the Planet through the last newsletter, where we had a story on MEC‘s involvement, which had them handing out community grants for environmental projects by the bucketload. To get the 1% for the Planet stamp, companies agree to donate 1% of sales to environmental organizations. It’s a completely simple, entirely brilliant idea. And the more I read about them, the more I’m convinced they’re doing it for all the right reasons. (And I quote, “It’s about businesses recognizing that industry and ecology are inherently connected.” Well said, sir and madams.)

Initiatives like this make me want to start up my own business, just so I can join.

Also, they have a Chief Canine Officer.